Green-cleaning services generally cost about $5 to $10 more per hour, according to Phillips. That coincides with the higher price of commercial eco-cleaners. Despite the extra cost, the Nutrition Business Journal estimated the sale of eco-cleaning products jumped from $140 million in 2000 to $290 million in 2004.
"It's not that it's never worth the extra money," Rangan said. "But in order for consumers to figure it out, you have to begin with an ingredient list."
For some people, there is no question that using all-natural cleaners is worth a premium. One of Berman's customers, Constance Pond, a New York resident and mother of two sons, said at first she hired green cleaners because they were convenient and reliable. Since then, one of her sons has been diagnosed with autism, and now she says she can never revert to using a regular cleaning service.
"It is extremely important to me to limit the chemicals in my house, because my son tends to be more sensitive to chemicals," she said. "It's not even a problem to be in the house when they're cleaning because there are no toxic fumes or anything like that."
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